Your first focus has to be on creating epic content. It’s not required that you have pages and pages of content, but you do need to have at least some content on your website that’s of high quality before you begin driving social traffic.
You want to be able to give the visitors something of value to digest so you can at least peek and sustain their interest once they arrive. If you have truly epic content, it’ll naturally get shared and start building up some viral momentum.
I only had 2 posts on my blog when I began really focusing on driving traffic through social media. Even though I only had 2 posts, they were both high quality content that shared some extremely valuable traffic generation tips and strategies.
Those posts alone started taking on a life of their own and began building up some viral buzz. I got several comments on both of those posts, plus many of my visitors began linking back to them naturally.
It’s not about the quantity, it’s about the quality.
The time that I put into my posts definitely shows, and I always make sure that I infuse my personality into my writing. I used to damper my writing style for the purpose of SEO and because I thought it was more important to get a lot of posts published quickly.
However, I learned that it’s the time that I put into my posts and my unique personality that sets me apart. I’m no longer afraid to let my true personality show through in my writing. I regularly spend 8 to 12hours on the post that I create (4x times longer than I used to).
There’s more leverage in just 2 high-quality post that really give value and shows your personality then 10 dry SEO’d to death posts.
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