Tuesday, 5 February 2013

2. Build Authentic Engagement


Find an active community within your niche and begin to really get involved with the culture. Authentically engage and interact with the community.

Don’t just do surface interaction because even though you’re sitting behind a computer, people can see right through it and know when you’re being fake.
Open yourself up to making true connections with the members by actually taking the time to read their content and leaving thoughtful/insightful feedback and comments.
In your comments, engage the writer and the existing community by sharing examples of how you can relate to the content through your personal experience.
I initially began to do this on BizSugar.com. I became very active within the community, doing the exact things I described above. I put myself on a set schedule and didn’t deviate from my routine.
Consistency and a high amount of quality interaction will allow you to stand out from the crowd and begin getting some recognition.
Through my activity on BizSugar, it only took me a week to get noticed and become a featured member, which naturally got me more exposure.
One thing you can count on is that you will catch the attention of the members in the community that you’re interacting with and gain their respect. This allows you to build relationships with a tribe of like-minded people who will naturally rally around you. And then you can begin to support and promote each other’s content.

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